The company has been courted by Urban Outfitters, has attracted venture capitalists for years, and opened its first brick-and-mortar store in Los Angeles in 2014, followed the next year by one in Santa Monica, Calif. By the end of 2015, Forbes estimated that the company surpassed $300 million in revenues (up from a reported $10 million in 2010), and this year internet Retailer estimated that Nasty Gal’s five-year compound growth rate was 92.4 percent, compared with a median 15.3 percent among online apparel sites. The news may come as a surprise for those who have followed Nasty Gal’s seemingly endless upward trajectory. Nasty Gal hasn’t confirmed these moves and did not offer any additional comments. Amoruso, who ceded her role as chief executive to Sheree Waterson in 2015, will resign from her current post as executive chairwoman, and that Danny Rimer of Index Ventures, which invested nearly $50 million in Nasty Gal in 2012, will step down from the board. The company, which sells its own collection, vintage pieces and items from other brands, will continue to run its business and has asserted that customers and employees will see no change in day-to-day operations. 9 to secure financial relief while it restructures. It filed for Chapter 11 bankruptcy protection on Nov. Nasty Gal is an e-commerce darling founded in 2006 by Sophia Amoruso and a model of social-media-driven millennial entrepreneurship. 'I've accepted what I have, and I feel like I've completely done it on my own terms,' says Amoruso, who is now based in Los Angeles.With the rise of the “ nasty woman” meme comes a decline in the fortunes of the Nasty Gal brand. She named the company after the song by funk musician Betty Davis, the second wife of Miles Davis.

Sitting in the back garden of New York's Crosby Street Hotel dressed in a crocheted lace dress and a trench draped over her shoulders, Amoruso is reflecting on the period of her life between age 17-when she left home in Sacramento to dumpster dive, work in record stores and side with anarchism while she floated up and down the West Coast-and 22, when she started Nasty Gal. 'But it's all secondary to the way it happened, because I could be anything.' 'I'M A CAPITALIST, I'm a CEO, I run a big business, I'm an employer,' says Sophia Amoruso, the 29-year-old head of Nasty Gal, the online fashion retail empire that she transformed from an eBay vintage store into a $240 million company in just seven years. SUCCESS STORY | Nasty Gal CEO Amoruso, at home in California.

Sophia amoruso nasty gal